How Generative AI works: A complete overview
In 2023 alone, generative AI tools like ChatGPT, DALL-E, and others gained over 100 million active users within months of launch. From creating realistic images to generating text that feels like it was written by a human, generative AI systems have sparked a tech revolution. But what’s the magic behind these systems? How do they […]
Artificial Intelligence and Blockchain: How AI is Enhancing Crypto
When two of the most groundbreaking technologies—artificial intelligence and blockchain—come together, the possibilities are endless. The integration of AI into blockchain technology is transforming the crypto space, offering smarter solutions, improved data security, and enhanced data usage. From streamlining processes to optimising data sharing, this powerful combination is redefining how digital assets and decentralized systems […]
Why AI Projects Go Over Budget: 6 Mistakes to Avoid
AI has huge potential to transform creative agencies, but these projects often end up costing way more than expected. When it comes to AI budgeting, it’s easy to get excited about the possibilities, but without the right plan, costs can quickly spiral out of control. For creative teams, the challenge is real. You’re juggling financial […]
6 Practical Tips for Leveraging AI in Advertising Campaigns
In today’s competitive advertising landscape, leveraging artificial intelligence (AI) has changed how agencies approach their ad campaigns. Whether it’s building brand awareness campaigns or running a successful advertising campaign, AI is transforming the creative process. By integrating tools like natural language processing and machine learning models, agencies can tap into smarter strategies for advertising, creating […]
How to Address Bias and Fairness in Generative AI Advertising Campaigns
Generative AI and artificial intelligence (AI) are reshaping how advertising campaigns are created, personalized, and delivered. But when these technologies are built on biased data or lack transparency, they can unintentionally reinforce harmful patterns. This brings us to a critical challenge: addressing bias in generative AI while ensuring fairness criteria are met in campaigns. Generative […]
How to Ensure Ethical Use of AI in Advertising and Brand Marketing
In a world where ads know what you need before you do, are they playing fair? You’re casually scrolling through Instagram, and suddenly, there it is—a product you were just talking about yesterday. Coincidence? Not exactly. This is AI at work, powering modern advertising with precision so sharp it feels like mind-reading. But when AI […]
6 Emerging AI Trends in Creative Industries
AI is making waves across industries, and the creative world is no exception. The growing influence of AI technologies is transforming the way we approach creativity, from design to content generation. As generative AI tools and systems evolve, businesses are exploring AI trends that can change how we create, collaborate, and communicate. The rise of […]
5 Powerful Examples of Generative AI for Personalised Ads
Personalised ads are no longer just a trend—they’re the future of digital advertising, and Generative AI is leading the charge. By using Generative AI for ads, advertisers can revolutionize the advertising process, creating highly targeted ad creatives that resonate with individual customers. This breakthrough technology uses generative models and artificial intelligence to make ads personalisation […]
How to Upskill Your Creative Team on AI Tools and Techniques
AI tools are stepping into the creative industry, offering new opportunities to enhance productivity and creativity. From automating tasks to generating content, AI, particularly generative AI and machine learning, is becoming a strong player in shaping how creative teams work. However, to truly implement these innovations, creative professionals must embrace continuous learning and upskilling. With […]
How to Craft an Effective Generative AI Strategy: Steps and Best Practices
As artificial intelligence continues to expand, crafting a strong generative AI strategy is essential for businesses looking to harness the full potential of AI capabilities. With generative artificial intelligence unlocking new opportunities in content creation, automation, and customer engagement, organizations must carefully navigate their AI journey. According to McKinsey, 70% of companies are now piloting […]