PROJECT SHOWCASE
ABInBev GPS
Overview
Growth Planning Suite (GPS) is a business intelligence platform to analyse the performance of Marketing and Media using Indicators such as Spend, Volume, Net Revenue, Marginal Contribution etc. A planning algorithm Is used to distribute and allocate budget across different brands, hierarchies and geographies under the operation of Anheuser-Busch InBev, the world’s largest beer brewer.
Role
- App Dev
- iOS Dev
- Project Manager
Deliverables
- App Dev
- iOS Native
Drive Growth with Data:
Wow Labz’s iOS App
Development for
Anheuser-Busch InBev’s
Growth Planning Suite
Wow Labz partnered with Anheuser-Busch InBev, the
world’s largest beer brewer, to develop an iOS app for
their Growth Planning Suite (GPS). This business
intelligence platform enables Anheuser-Busch InBev to
analyze the performance of marketing and media using
key indicators such as spend, volume, net revenue, and
marginal contribution. With the planning algorithm in
place, the GPS app facilitates the effective distribution
and allocation of budgets across different brands,
hierarchies, and geographies. The Growth Planning Suite
(GPS) developed by Wow Labz for Anheuser-Busch InBev
empowers the company to make data-driven decisions
and drive growth. Leveraging the native capabilities of
iOS, our team created a seamless and intuitive user
interface that allows users to access and analyze critical
performance indicators on the go.
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