PROJECT SHOWCASE
ABInBev MMM
Overview
Marketing Mix Modeller is an internal tool created to enable short cycle marketing analytics team to derive learnings from past marketing spends. It is standardized with streamlined features that automate whole processes, reduce time & effort, increase efficiency, make it enjoyable for the team to work, and provide a seamless user experience.
Role
- Python
- ReactJS
Deliverables
- Design
Wow Labz’s Cutting-Edge
Design for
Anheuser-Busch InBev’s
Marketing Mix Modeller
Wow Labz collaborated with Anheuser-Busch InBev, a
global leader in the beverage industry, to create a robust
and intuitive design for their Marketing Mix Modeller.
Leveraging the power of ReactJS and Python, our team
developed a streamlined tool that empowers the short
cycle marketing analytics team to extract valuable
insights from past marketing spends. Anheuser-Busch
InBev required an internal tool that would automate
processes, reduce time and effort, and enhance the
efficiency of their marketing analytics team. Wow Labz
embarked on this project by thoroughly understanding
the unique needs of the team and the complexities of
their marketing data.
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